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OUR STORY

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Our Vision

IWe continually develop our jewellery portfolio in keeping with our core values of affordable luxury, contemporary design and personal storytelling.Our vision is to become the world’s most loved jewellery brand.

 

Our Mission

Our mission is to celebrate women by offering them the opportunity for personal expression through our universe of high-quality and contemporary jewellery at affordable prices.

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All our jewelry are unique, one of a kind and totally hand made pieces. Unlike most of today's goldsmiths, we do not under any circumstances, use serial stones, casting and molting, together with modern techniques in our designs and productions. The raw materials we use are either 22K or 24K gold and Sterling Silver 925.

In contrast to today's fast automated machine made jewelry, our aim and ambitions are to keep alive the ancient goldsmithing techniques and methods passed down upon us over the centuries by our grandfathers.

 

 

 

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